Attitudes of Rural Middle-School Youth Toward Alcohol, Tobacco, Drugs, and Violence

Kathleen J. Kelly, Maria Leonora G. Comello, Ruth W. Edwards

Abstract


Since 1996, our research team has conducted 15 focus groups with 169 middle-school youth in small communities as formative research for campaigns against alcohol, tobacco, drugs,  and violence. Some key findings of a synthesis of focus-group results are that girls and boys perceive different risks to alcohol and tobacco use; peer relationships are important, but there is great potential for parents to increase influence; females and Hispanic youth are most concerned about serving as good role models; and youth prefer campaign materials that feature typical youth and activities.

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